An Effective Ad Campaign

An effective ad campaign in my opinion is the Truth ads about the real harms of cigarettes. Its effective cause they can pull you in with things that make you think, such as the Shards O Glass Pops, which at first seems like a normal ad but then as you realize what they are advertise, it makes you say "what?" Also i love the message they're sending about how cigarettes kill and are in no way a positive in our modern society. Advertising tries to tell us what we need or what is cool to buy. Sometimes they try to make there things seem like the hip or cool thing too buy, and sometimes they try to get you to buy it by trying to make it seem like its something you really need in life. But I'm relatively sure everyone will be okay with out a "Snuggie" in their homes.